Manifest Group, a leading PR and brand communication agency, has revolutionized its creative workflow through its founding partnership with Multiply.co, developing innovative AI agents that serve as digital creative collaborators.

The bespoke AI solutions, built within Multiply.co's framework, function as creative sparring partners across the agency's operations—challenging teams, testing concepts, and ensuring strategic alignment without replacing the human spark that drives truly breakthrough ideas.

"Our AI agents act as creative sparring partners, ensuring ideas are true to strategy or even challenging our team to think bigger," says Helen Kenny, Chief Operating Officer at Manifest Group.

This collaboration exemplifies the perfect balance between technological advancement and human ingenuity. Manifest's approach strategically automates repetitive tasks, freeing their talent to focus on high-value creative work while maintaining the "weird brilliance" that defines exceptional campaigns.

The partnership has already yielded impressive results, including an AI-enhanced career development tool that provides unbiased analysis of performance feedback and personalized training recommendations.

As the agency continues developing audience-specific AI agents to test creative concepts, Manifest demonstrates how AI can "turbocharge the work" while preserving the irreplaceable value of human creativity.

Read the full article in PR Weekly