Together Group, a global network of 14 agencies specializing in luxury and lifestyle communications, has become Multiply's first international network client. The partnership will see our Creative Operating System deployed across their entire network, beginning with a phased rollout at Purple, The Future Laboratory, and Seven Dials City.
For us, this marks a significant step beyond our Nordic roots. For Together Group, it represents a deliberate bet on AI as a tool to sharpen human creativity rather than shortcut it.
Together Group operates in a sector where generic outputs are a liability. Luxury and lifestyle work demands taste, cultural intelligence, and creative precision, exactly the areas where throwaway AI feels most out of place.
Their network spans diverse specializations: Purple handles luxury-lifestyle communications, The Future Laboratory focuses on strategic foresight and consumer intelligence, and Seven Dials City works in corporate and financial communications. That breadth makes the deployment a meaningful test of how our platform adapts across different agency disciplines.
Christian Kurtzke, CEO of Together Group, framed their approach clearly:
"We use AI to empower our creative teams and enrich creative conversations—never to replace them. For us, technology amplifies exceptional human work, enabling our talent to focus on what truly matters in luxury and lifestyle: purpose-led ideas, human creativity, emotion, taste, and cultural intelligence."
That philosophy aligns with how we've built Multiply from the start.
Our CEO, Rasmus Adler Wahlberg, on why this partnership matters:
"Creative work is currently being reimagined in every way with AI, but what doesn't change is the value of good taste and engaging stories. In a world of increasing AI slop, Together Group's commitment to creative excellence and global reach makes them a perfect partner. We are beyond excited to help them amplify the creativity of all their different types of agencies with specialised teams of AI agents."
The rollout begins now with Purple, The Future Laboratory, and Seven Dials City, before expanding across the remaining eleven agencies in the network.
We built Multiply for creative teams who refuse to compromise on quality. Signing Together Group as our first international network client isn't just commercial validation—it's confirmation that the approach we've taken resonates beyond our home market.
More importantly, it demonstrates something we've believed from the beginning: the best creative organizations aren't running from AI. They're figuring out how to use it without losing what makes their work distinctive.
Together Group gets that. We're proud to be working with them.
